Digital Marketing is the set of strategies aimed at promoting a brand in the online environment, always with the aim of promoting companies and products. With this, brands can make use of different digital channels and methods that allow the analysis of results in real time.
The internet is a beautiful place packed to the brim with information and cat videos.
The use of the internet is growing day by day . But the internet is more than a safe haven for adorable puppy videos and tutorials on how to open doors etc: it is any company’s marketing dream come true.
On a single platform, companies are able to connect and reach millions of people, communicate with them and share their message among them.
Companies take advantage by give some epic and attractable content titles and thumbnail that attract you for fun or more but its a strategy of some smart people that he used in it
Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events.
As much as you may not want to believe them, people overhyping the effectiveness of Digital Marketing are often right.
So if you have been somewhat hesitant in using Digital Marketing — it can be overwhelming — this post will help you slide right into the scene.
What is Digital Marketing?
Ever heard that establishing an online presence is critical to the growth of any type of business? Well, with the connected world we have today, it is practically impossible to market your products or services without using what we call Digital Marketing.
Stop to think for a moment: how do you, colleagues, friends and family usually make a purchase decision these days? Well, the fact that we are online and connected has changed the way we relate to brands and acquire something new. Aware of this, brands also needed to adapt to this new reality.
We call all this Digital Marketing the whole set of information and actions that can be done in various digital media with the aim of promoting companies and products.
Digital Marketing: How Does It Work?
The operation of digital marketing takes place within digital tools and platforms , including social networks, email providers, search engines, blogs, websites, messaging applications and other channels that are hosted within this digital universe, which works from the internet connection.
Based on the understanding that the company’s public deals with these communication channels on a daily basis, an action plan is created to communicate with them within these channels.
Think of traditional marketing, the physical environment. If you know that your company’s audience passes through a certain street, you might consider putting a billboard for your company on that street, correct? If an event aimed at your company’s public takes place in your city, it is interesting to consider putting your brand on that event, do you agree?
Digital marketing works the same way. Your company becomes present in a place where your audience is also present .
Digital Marketing: How to get started? Know the main types.
Following the reasoning that brought us here in this article, it is logical to come to the conclusion that, in order to be present in the channels that your customers are on, your company needs to create an account on platforms that allow this to happen . For example, creating an Instagram account and interacting with the platform’s users.
But of course for that you will need to know how to be present . As with physical channels, it is necessary to have a strategy and know where to “place” your brand.
The main types of digital marketing are:
- email marketing;
- inbound marketing;
- content marketing;
Get to know each of these digital marketing examples , below!
1. Email marketing
Since we touched on the subject of return on investment, we decided to start our list of digital marketing tools with email marketing , which is the strategy with the highest average ROI among online actions: 3800% .
That’s right! We didn’t miss the number of zeros.
This means that for every $1 invested, your return is $38.
By contrast, 102.6 trillion emails are sent – and received – every year. Ie …
… won’t expect you to send an email and have that 1:38 return in your bank account, because nothing is that easy.
Email marketing is part of a macro strategy called Inbound Marketing , and it can also be used in Outbound Marketing strategies .
Regardless of the case, the central idea behind the success of this tactic is the alignment of shared content with a well-structured campaign.
Therefore, if you really want to invest in e-mail marketing, we recommend that you access the materials: “ How to create your email marketing campaign from ZERO without forgetting any details’ ‘ and also our Email Marketing Guide .
The materials are free and ideal for beginners and for those who need to optimize their results with email strategies.
Taking advantage of this, I would like to leave a spoiler about email tactics: email marketing automation is a fundamental part for you to conquer everything that this strategy can bring.
In the image below you have access to the result of a Fluent survey that shows that 23% of people over 35 years old and 22% of people between 18 and 34 years old say that promotional emails often impact their purchase decisions. .
Of course, a large percentage also say they are not impacted by email marketing, but we know that marketing is largely unconscious.
Also, not everyone needs to be impacted by email. There are other channels that are also very efficient.
2 Content Marketing
Content Marketing is all content designed to educate, inform or entertain a future customer. The idea is to inform people so that in the future they not only respect your brand and have it as a reference, but also become customers of your company.
But this content is not just any content: it should talk about issues related to your market and about the possible pains and doubts of your personas.
As we said, today the purchase process is increasingly in the hands of the consumer. Information about products and services is no longer the privilege of companies and sellers, and is now accessible mainly because of the internet.
Think about it: when did you ever buy something without searching at least once on the internet about it, it’s probably been a while. That’s why it’s very important that your company invests in Content Marketing: so that consumers find it when they look for the market solutions you offer.
It turns out that people aren’t just looking for information about products and services. They want, first of all, to solve problems; the product/service is just the final step in this process. That’s why it’s not enough to produce content about your company and your solution: you need to create value for your audience and answer the questions and pains they have before they even know that your product or service is the solution they need.
For example: If you have inventory control software, instead of writing only about your platform and its advantages, think about how the consumer would reach your solution.
What does he need to know before he understands that inventory control software will help him? So, you can create content that gives tips on how to organize your company’s inventory, how to calculate inventory or what are the solutions that can help someone organize your company’s inventory.
So, when your target audience looks for these topics on the internet, they are much more likely to find your content, and if the material generates value for them, the chances of them becoming your customer are much higher.
3. Inbound Marketing
Unlike email marketing which is about a single channel, when we talk about Inbound Marketing we are talking about a mix of channels that contribute to the results.
Compared to traditional, offline marketing, Inbound Marketing is probably the most different strategy. Because it’s a mindset shift about how to do marketing.
Inbound Marketing, or permission marketing , does not interrupt the user (or potential customer) to present your brand, products or services. Inbound Marketing understands what a potential customer is looking for and offers valuable content related to that search to help that potential customer solve their needs.
In other words, it is marketing produced for the company to engage with the user, making the content that the company generates part of their purchase journey.
Inbound Marketing is then a macro strategy within digital marketing and is premised on non-interruption of the user for the transmission of content . On the contrary, to learn how to do Inbound Marketing , it is necessary to create user attraction actions to contact the brand.
This means that the objective is to encourage the user to come to you . This is why inbound is often confused with content marketing. Because content is a big draw when it’s relevant and useful.
However, in addition to content marketing tactics, Inbound Marketing still brings together other strategies such as:
- social networks,
- SEO ,
- email marketing and more.