To earn money with AdSense on your blog, it is necessary to have a good audience to guarantee a minimum volume of traffic to your page. It is also necessary to verify that your online platform can receive the ad content format. Know more!
What is Google AdSense?
AdSense is a Google tool that aims to give brands space to advertise on platforms such as blogs or websites. In return, it grants a value to the channel owner.
Thus, in summary, it is possible to understand that Google AdSense works as an intermediary, as it provides spaces for advertising within third-party digital platforms.
It works like this: when a user who visits a blog or website clicks on the ad, Google charges the advertiser a fee. A part of this value goes to Google and another part to the content producer, that is, the owner of the website or blog.
Therefore, only advertisements are published that the owner of the communication channel agrees with.
How to make money with AdSense on the blog?
It is important for you to know that not all website and blog platforms can offer AdSense ads. Therefore, it is important to verify that the platform you use allows you to serve ads.
In addition, it is necessary to have a good audience to guarantee a minimum volume of traffic to your page. You also need to check if your online platform can receive the ad content format.
With that in mind, we’ve separated 8 steps on how to make money with AdSense on the blog. Follow up
1. Register on the platform
As with all Google accounts, you will need to provide basic login information, or create your own account.
You also need to make sure your blog is monetized and enabled for monetization in line with Google’s policies and rules. To register, you need to follow these steps:
go to the Adsense page ;
enter an email to create the profile;
agree to the AdSense terms and conditions of use;
provide your bank details.
After the analysis and approval of your registration on the platform, the ads will start to be displayed, and you can start earning your income from your blog or website.
After a few days, you will receive a letter with a confirmation code at the registered address.
2. Have a well-defined niche
Valuable and well-structured content is a basic premise to gain a good audience and ensure access to your platform. This will set you apart from the competition, and also guarantee you good AdSense earnings.
Plus, all good content is targeted at a niche market. So, define your segment, always keeping in mind that you will need a lot of traffic to generate AdSense revenue. Therefore, the more accesses, the more money will fall into your account!
3. make high quality of the content
Copyright and plagiarism -free content is critical to success on Google. So, invest time to research and produce content that is really relevant and useful to your niche market and captivate your audience.
If necessary, count on the support of professionals to ensure the quality and relevance of the publications. With this, you increase your chances of attracting a good audience.
4. Optimize your blog for SEO
A good way to generate organic traffic to your website is to invest in Search Engine Optimization ( SEO ) techniques. These are optimizations for Google search engines that, if used well, can guarantee the top positions in the search engine.
In this way, by occupying the first positions, it is easier to guarantee a good audience, and with that, you increase your chances of monetizing on Google AdSense.
For this, it is necessary to do research related to the interests of your target audience and, from that, find keywords that can be inserted in the publications of your digital platform.
5. Test the User Experience
Ensuring a good user experience on your online platform is essential for them to spend more time browsing through it.
For this, it is necessary to ensure good navigability. Very heavy sites and blogs, for example, tend to make navigation difficult, causing the user to give up on staying on the platform.
In addition, working with responsive platforms ensures access through smartphones, which is ideal to ensure a good audience, since mobile is the main way to access web content in Brazil.
Also invest in digital marketing to captivate your audience. All these precautions also contribute to a better browsing experience, which increases the chances of users clicking on ads.
6. Reduce pickup rates
To succeed with AdSence, the key is to start small and prioritize the lowest performing ads.
This will ensure that your platform always has ads and, with the recurrence of content posts and constant access by your audience, you can adjust the values until you reach the desired level.
7. Know how to choose the types of ads
Choose the ads that have the most affinity with your audience profile. Thus, you increase the chances that users will be interested in the content by clicking on the advertising.
For example, if you have a travel blog, opting for ads for hotels, airlines, travel agencies and other related content can be a good way to increase your click-through rate.
8. Increase traffic to the blog
In addition to organic media strategies, you can still invest in paid media to increase the flow of users to your website. The recipe is simple: the more users on your platform, the greater the chance of them clicking on your ads.
Another way to increase your website traffic is to invest in partnerships with companies that have an affinity for your content. For this, you can invest in guest posts , for example.
Keep an eye on Google Analytics statistics to find out which content is most in demand and invest in them, whether to produce related content or even to boost publishing with paid media.
How to make money with Google AdSense on YouTube?
There are other ways to make money with Google AdSense other than blogs and websites, such as investing in video production on You Tube, for example.
You can register for free on YouTube and for that you can use your Google login. After creating the account in the channel, you just have to run it on Google AdSense.
Once that’s done, you have 4 ways to run ads on your content using YouTube. Look!
1. Advertising on skippable videos
User watches 5 seconds of video before skipping it.
2. Bumper advertising
This is a short ad, up to 6 seconds in which the ads cannot be skipped.
3. Non-skippable video advertising
In this type of ad the user does not have the option to skip.
4. Overlay ads
These are advertising in the form of graphics or text, which are displayed at the bottom of the video. It is for desktop viewing only.
You can change the revenue format on YouTube through the platform settings.
To monetize on this video platform, you need to have a minimum of 1000 subscribers and 4000 hours of watch time in the last 12 months.
On average, it takes people up to 22 months to reach this goal. But if you dedicate yourself, you can achieve it in less time.